Since handmade jewelry is such an over-saturated market, almost every piece of business advice I have seen says that in order to distinguish yourself, one should find a niche product and focus on it. The thing is, though, that I like and make all different kinds of jewelry depending on my mood at the time. I don't really think I have a style or a theme that runs throughout all of my jewelry. So what should I do?
Well, for one thing, I think I am going to work more on beaded art projects, which I had almost completely given up. Not sure yet exactly what type of art yet, but I have some ideas beginning to form and I'll follow up on them. You probably won't see the results for a while though, as I build up a body of work.
I have also thought of another niche area I could work in with beads. I am in the process of testing designs to see if what I have in my mind translates into I imagine it being in real life.
Another thing I was thinking about doing is offering one-on-one tutoring. This would be different that the pattern-based bead classes offered in the local bead shops. I would work with only one student at a time, so they would have my undivided attention. My plan is to work on the theory of each stitch, having the student learn it inside and out so that they would then have the tools to envision and create their own designs. Before beginning this venture, I would like to give it some more thought and write out some lesson plans to see if this is a feasible idea.
Of course, all of this does not mean that I will stop making beaded jewelry. I love to make jewelry, and will continue beading it and offering it in my ArtFire shop, which I have just recently resurrected. Here is a picture of a couple of my recent beaded bracelets.
So, those are my plans for 2013. Do you have any yet? Would you like to share them?